Home SEO Website positioning Neighborhood Highlight: London

Website positioning Neighborhood Highlight: London

Website positioning Neighborhood Highlight: London


London’s Website positioning group is a vibrant, thriving one.

With a lot floor to cowl, we did some severe digging to showcase the town’s greatest Website positioning audio system, conferences, and meet-ups.

London’s search group was nascent however sizable from the early noughties. By round 2010, small Website positioning meet-ups have been occurring with honest regularity throughout the metropolis.

Because the search area flourished, some meet-ups gained sufficient traction to arrange namesake conferences, together with LondonSEO XL and SMX London.

There’s a meet-up for each sort of Website positioning skilled. Listed below are some notable ones:

Search London

Search London has been round for over a decade.

For context, co-organizer Jo took over Search London in October 2010. Again then, the meet-up was referred to as “Website positioning, SMO and PPC” and was run by Judith Lewis—who right now owns promoting company Decabbit Consultancy.

The meet-up is open to anybody in Website positioning, PPC, or social media—and presents advertising and marketing professionals and first-time audio system a protected, supportive area to share their business data and experiences.

Credit: Search London via X

The group has ramped up its on-line and offline meet-ups up to now yr—these usually happen as soon as a month.

Search London audio system additionally sometimes broach broader and extra numerous subjects, resembling be an LGBTQ+ ally in advertising and marketing, or dealing with office stress.

Search ‘n Stuff

After shifting to London and attending a number of Website positioning meet-ups and conferences across the metropolis, Yagmur based Search ‘n Stuff in June this yr. She even held a ballot to gauge potential curiosity:

Not like your typical Website positioning meet-up, every (paid) session takes place in a hearth restaurant with round 12 entrepreneurs. Count on sharings centered on methods, campaigns, and different related subjects.

Fledgling as Search ‘n Stuff could also be, the group’s already held gatherings in Brighton and Istanbul. And Yagmur has greater plans—together with organizing a namesake convention that may deliver collectively a various vary of voices and insights.

On-line Advertising and marketing London 

What began as a private mission for founder Gus in 2010 has since developed drastically: Right this moment, On-line Advertising and marketing London brings collectively the town’s high SEOs and entrepreneurs by way of quarterly networking occasions and workshops.

Credit: Online Marketing London

Subjects of debate revolve across the evolution of selling, the way forward for work, and extra. You may as well be part of their Slack channel, Tech London—although it isn’t Website positioning-focused.

In 2024, Gus and Michael plan to arrange extra common occasions for his or her members.

London Website positioning Meet-up

For those who’ve heard of LondonSEO XL, it’s possible you’ll know that the annual convention is an extension of this meet-up by Website positioning company Blue Array.  

Since 2018, its mission has been to raise the business by selling sturdy Website positioning practices and audio system. 

Earlier than shifting right into a extra informal networking session, its bimonthly meet-ups usually kick off with sharings from consultants—previous audio system embrace Nick Wilsdon, Paige Hobart, and Search London’s Jo. 

PPC Dwell

PPC Dwell is comparatively new to the Website positioning scene: After noticing there weren’t any PPC networking occasions across the metropolis, Anu based the (ticketed) meet-up in April 2022.

Occasions happen as soon as 1 / 4, with the subsequent one slated for Jan 2024. Every session is an off-the-cuff get-together over drinks and meals as 4 audio system share their experience. Count on a stable lineup—previous audio system embrace Rand Fishkin, Crystal Carter, Holly Kelly, and extra.

Website positioning conferences in London

Search conferences throughout the UK are aplenty—however you’ll discover some stable choices inside London, too

(Not from round right here? We rounded up the greatest Website positioning conferences from elsewhere.)

WTSFest London

Ladies in Tech Website positioning (WTS) started in 2019 as a assist community for ladies within the technical Website positioning area and has grown to six,000 members throughout Fb and Slack.

Founder Areej AbuAli has since organized three editions of WTSFest—an annual full-day convention whose audio system come from all areas of search. WTS additionally runs workshops, a mentorship program, and even a podcast and publication. 

LondonSEO XL Convention

LondonSEO runs meet-ups, as we talked about earlier—however their conferences are actually a end result of the Blue Array workforce’s arduous work. (Ahrefs was even a headline sponsor for LondonSEO XL in 2022 and 2023!)

Credit: Blue Array

For a style of what to anticipate, you’ll be able to entry speaker slides and replay movies from this yr’s convention right here. Audio system included Barry Schwartz, Chima Mmeje, Ahrefs’ personal Joshua Hardwick, and lots of extra.

MeasureCamp London

Conceived in 2012 by Peter O’Neill, MeasureCamp is a (free!) digital analytics convention that now takes place in 24 cities across the world.


The concept behind the convention was born of informal meet-ups amongst a bunch of builders, product managers, and social media customers. Peter leveraged the rising community and arranged the primary MeasureCamp convention in Mozilla’s London workplace in Sep 2012.

At MeasureCamp London 2023, consultants from the likes of Meta, Conductrics, and Measurelab mentioned every part from full-funnel progress to measuring e mail efficiency.

SearchLove Convention

SearchLove is a advertising and marketing convention conceived in 2009 by Distilled founders Will Critchlow and Duncan Morris. The convention right now takes place in London, San Diego, and Philadelphia.

Credit: SearchLove (via Facebook)

In its most up-to-date San Diego version, the two-day convention noticed 200+ entrepreneurs in attendance to glean insights from the likes of Dr. Pete Meyers, Aleyda Solis, and Will Reynolds.

Search Advertising and marketing Expo (SMX) London

This well-loved convention sequence by Search Engine Land has been round for 15 years (!), and brings collectively a number of the best-in-class entrepreneurs. 

Credit: SMX London (via Facebook)

Regardless of its title, the convention is open to everybody: builders, PR reps, and social media entrepreneurs. Every version has a number of tracks irrespective of your degree of expertise, so that you’re certain to go away with recent takeaways and an expanded community of contacts.

Website positioning professionals in London

You’ll discover a slew of gifted search professionals residing within the metropolis—and attending meet-ups and conferences too. These embrace:

Areej AbuAli, Crawlina

Areej is greatest recognized for founding Ladies in Tech Website positioning. This group champions variety and inclusion for underrepresented voices within the tech business. She’s additionally the founding father of Website positioning consultancy Crawlina, whose providers span technical and on-site Website positioning.

Will Critchlow, SearchPilot

Will is the founder and CEO of SearchPilot, a server-side A/B testing platform. He beforehand co-founded Distilled alongside Duncan Morris. The pair are additionally the brains behind SearchLove Convention.

Chima Mmeje, Moz

Chima is a senior content material marketer at Moz and a contributor to Zenith Copy, Search Engine Watch, and extra. Earlier than this, she labored on content material technique initiatives for the likes of Aura, Tempo, and First Web page Technique.

Judith Lewis, Decabbit Consultancy

Judith has over 25 years of digital advertising and marketing expertise, with a deal with Website positioning. She based and at present helms promoting agency Decabbit Consultancy.

Anu Adegbola, PPC Dwell

Anu is the CMO and founding father of PPC Dwell, a London-based meet-up. She’s served in varied paid search roles and was beforehand international CMO at Brainlabs. She additionally hosts and produces a podcast referred to as #PPCChat Roundup—give it a hear right here.

Gus Ferguson, Ascendant

Gus is the co-founder of enterprise consultancy Ascendant, the place he takes care of its progress advertising and marketing efforts. He’s additionally a co-organizer for advertising and marketing meet-up On-line Advertising and marketing London. Previous to this, he served as companion at progress company Salience.

Yagmur Simsek, Philip Morris Worldwide

When she’s not organizing meet-ups for Search ‘n Stuff, Yagmur is an in-house Website positioning at Philip Morris Worldwide. She’s additionally the co-founder of cybersecurity agency CGS Community, and beforehand labored in Website positioning technique roles at digital companies together with Re:sign and Optdcom. 

London is dwelling to a excessive focus of search-focused companies—amongst them Blue Array, The Website positioning Works, GenieCrawl, Website positioning Works, Crawlina, Brainlabs, and Make Company.

Then there’s Screaming Frog, which you will know (and use!) due to its website crawler and log file analyzer instruments. Additionally they have an offshoot company that provides Website positioning providers and past.

One other well-liked (if barely extra area of interest) firm is SearchPilot by Will Critchlow, whom we talked about slightly earlier. His firm’s Website positioning A/B testing platform is constructed for companies throughout retail, journey, ecommerce, and extra.

Last ideas

With the wealth of search occasions and meet-ups round London, it’s by no means been simpler to increase your community or get entangled—many teams are on the fixed lookout for first-time audio system, organizers, occasion areas, and sponsors.

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