Home SEO web optimization Wage Survey 2023 [Industry Research]

web optimization Wage Survey 2023 [Industry Research]

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web optimization Wage Survey 2023 [Industry Research]

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How a lot do SEOs earn? I needed to know, so I ran a survey at Brighton web optimization and requested 111 attendees what they earned.

Editor’s observe

We understand that this can be a small pattern set and never consultant of all web optimization salaries because it’s targeted on UK and EU knowledge. If you wish to be a part of the following Ahrefs wage survey, you possibly can submit your particulars anonymously right here.

Listed here are the highest takeaways:

  • The median annual wage for SEOs we polled was $49,211
  • The very best annual wage we polled was $229,652
  • To earn the upper salaries in web optimization you want be a technical web optimization skilled—Heads of web optimization, web optimization Administrators and web optimization Leads all stated that their most important specialization was technical web optimization 
  • Solely 5.4% of respondents discovered web optimization by means of a course—most discovered on the job (52.3%) or by themselves (42.3%)
  • 36.9% described themselves as content material specialists, 30.6% described themselves as technical specialists, 6.3% described themselves as specializing in link-building
  • 49.5% of respondents labored in web optimization companies, 42.3% in-house and eight.2% had been self-employed
  • Most respondents (28.8%) labored in firms that had 11-50 folks
  • The typical web optimization expertise of our respondents was 6.9 years
  • Self-employed SEOs earned essentially the most on common ($60,232k)—the median annual wage for in-house roles was barely decrease at $56,789, and company SEOs had the bottom median annual wage at $44,169

There have been additionally a couple of surprises:

  • Few SEOs in our survey stated that they specialised in hyperlink constructing in comparison with technical and content material. That is even if hyperlinks are nonetheless some of the vital Google rating elements.
  • The typical stage of expertise between web optimization Administrators and Head of web optimization will not be that totally different—10.4 years for a web optimization Director and 10.6 years for a Head of web optimization—however the wage distinction between the roles was ~$11,552—fairly substantial.

Overview

Function Median annual wage ($USD) Common expertise (years) Primary specialization Primary work location
Head of web optimization $92,988 10.6 Technical web optimization Company and in-house
web optimization Director $81,436 10.4 Technical web optimization Company and in-house
web optimization Lead $38,289 7.4 Technical web optimization Company
web optimization Specialist $49,229 5.8 Content material In-house
web optimization Account Supervisor $43,850 4.2 Content material Company
web optimization Advisor $49,240 6 All-rounder Company
web optimization Government $31,956 3 All-rounder Company
web optimization Analyst $56,393 5 All-rounder In-house

Right here’s how annual salaries broke down throughout our respondents:

Chart listing average salaries of SEO professionals.

In accordance with the SEOs we polled, most of them discovered web optimization on the job or had been self-taught. 

Chart displaying how individuals learned SEO.

Common stage of expertise by position

Most of our respondents had a few years of expertise underneath their belts. The quantity of expertise Head of SEOs had versus web optimization Administrators was not that totally different, at round 10 years.

Average level of experience by role
  • Throughout all respondents, the typical expertise was 6.9 years
  • For Head of web optimization, the typical expertise was 10.6 years
  • For web optimization Director, the typical expertise was 10.4 years
  • For web optimization Lead, the typical expertise was 7.4 years
  • For web optimization Account Supervisor, the typical expertise was 4.2 years
  • For web optimization Advisor, the typical expertise was 6 years 
  • For web optimization Government, the typical expertise was 3 years 
  • For web optimization Analyst, the typical expertise was 5 years

What areas of web optimization do they focus on? 

Technical and Content material had been the 2 high abilities that SEOs we surveyed specialised in.

Areas of SEO specialization

The proportion of SEOs that stated they specialised in hyperlinks was a lot decrease regardless of hyperlinks being a significant rating issue.

Our survey confirmed an nearly 50/50 cut up between the UK and Europe. 48.6% of respondents had been from the UK—maybe not stunning on condition that BrightonSEO relies within the UK.

Chart of countries SEOs are from

Many of the respondents we spoke to labored in companies or in-house. It does imply, nevertheless, that our wage knowledge was primarily targeted on these two employment sorts.

Chart listing where SEOs work

How massive are the businesses they work in?

Throughout all respondents, the commonest firm dimension was 11-50. A big proportion of SEOs additionally labored for considerably bigger firms that had over 1000 workers.

Number of people in the company

How a lot does every web optimization position earn?

Right here’s the complete breakdown of every position.

Head of web optimization wage

It’s most likely not an excessive amount of of a shock that the Head of web optimization position was our highest-paying web optimization position surveyed. What’s extra of a shock was the variation in wage—our survey confirmed {that a} Head of web optimization can earn something from ~$25k to ~$229k. 

head-of-seo-salary

Common expertise

In accordance with our survey, a Head of web optimization has ~10.6 years of expertise.

Kind of firm

46.7% of respondents labored for an company, and 46.7% labored in-house. 6.7% had been self-employed.

Training

66.7% of respondents stated they had been self-taught, 26.7% stated they’d discovered on the job, and 6.7% stated that they’d discovered web optimization from a course.

Specialization

40% stated that they specialised in technical web optimization, 33.3% in Content material, and 13.3% stated they had been a generalist. The remaining 13.4% stated they targeted on folks administration. 

That is stunning, because it implies that 73.3% of individuals in Head of web optimization roles are actively offering web optimization companies for his or her purchasers somewhat than specializing in managing a workforce.

Firm dimension

There have been two firm sizes that had been hottest for Head of SEOs to work in. 40% of respondents stated they labored in firms with 11-50 folks, and 20% stated they labored in firms with over 1001 folks. 

Location

40% of respondents had been from the UK, 13.3% had been from the Netherlands, and the rest had been from mainland Europe.

web optimization Director wage

The wage variation wasn’t fairly as excessive for web optimization Administrators, however salaries ranged from ~$42k to ~$121k—nonetheless fairly a distinction.

SEO Director salary

Common expertise

web optimization Administrators in our survey had 10.4 years of expertise on common.

Kind of firm

There was a 50/50 cut up between web optimization Administrators’ backgrounds, with 50% from company and 50% from in-house

Training

62.5% of web optimization Administrators described themselves as self-taught, and 37.5% stated that they discovered web optimization on the job.

Specialization

75% of them specialised in technical web optimization, while 25% described themselves as generalists or Different.

Firm dimension

In accordance with our survey, web optimization Administrators sometimes work in medium to massive firms. 25% stated that they labored in firms that had over 1000 folks, and 25% stated they labored in firms that had 51-100 workers.

Location

Most web optimization Administrators we surveyed had been from the UK (62.5%). The remainder had been equal splits between India, the U.S., and Germany (12.5%).

web optimization Lead wage

web optimization Leads sometimes have lots of expertise, however our survey exhibits that they solely earn barely extra on common than web optimization Specialists.

SEO Lead salary

Common expertise

web optimization Leads in our survey had 7.4 years of expertise on common.

Kind of firm

50% of web optimization Leads got here from an company background, 41.7% got here from in-house, and eight.3% had been self-employed.

Training

69.2% discovered on the job, 23.1% had been self-taught, and seven.7% discovered web optimization by means of a course.

Specialization

30.8% of web optimization Leads specialised in technical web optimization, 23% specialised in content material, and 23.1% specialised in hyperlinks. 15.4% described themselves as generalists. The remaining 7.7% described themselves as specializing in web optimization technique.

Firm dimension

46.2% labored in firms that had 1001+ folks, and the remaining 53.8% labored in smaller firms.

Location

23.1% of web optimization Leads got here from the UK, with the rest coming from the Netherlands, Italy, and Sweden (15.4% every) and 30.7% from different European nations.

web optimization Specialist wage

web optimization Specialists we surveyed had round 5-6 years of expertise, however they sometimes obtained paid higher than web optimization Leads. Based mostly on my expertise, this can be resulting from in-house roles paying higher than company roles within the UK.

SEO Specialist salary

Common expertise

web optimization Specialists in our survey had a mean of 5.8 years of expertise.

Kind of firm

41.2% of web optimization Specialists got here from an company background, whereas 58.8% stated that they had been from an in-house background.

Training

58.8% of web optimization Specialists stated that they’d discovered web optimization on the job, 35.3% stated that they had been self-taught, and 5.9% stated that they’d discovered web optimization by means of a course.

Specialization

52.9% of web optimization Specialists specialised in content material, 29.4% targeted on technical, 11.8% described themselves as all-rounders, and 5.9% described specialised in hyperlinks.

Firm dimension

41.2% of web optimization Specialists stated that they labored in firms that had 11-50 folks. Solely 17.6% of respondents stated that they labored in firms that had 1001+ folks. 23.6% stated they labored in firms between 51-500 folks. The remaining 17.6% labored in smaller firms with lower than 10 folks.

Location

23.5% of web optimization Specialists stated that they had been from the UK, with the rest from Europe.

web optimization Account Supervisor wage

web optimization Account Managers in our survey had been some of the constant wage bands incomes between ~$40k and ~$55k.

SEO Account Manager salary

Common expertise

web optimization Account managers in our survey had 4.2 years of expertise on common.

Kind of firm

85.7% of respondents labored for an company, and 14.3% labored in-house.

Training

71.4% of respondents stated they discovered web optimization on the job, and 28.6% stated they had been self-taught.

Specialization

42.9% stated that they specialised in content material, 28.6% described themselves as an all-rounder, 14.3% stated they had been technical web optimization, and the remaining 14.2% stated they specialised in hyperlinks.

Firm dimension

42.9% of respondents stated they labored in firms with 11-50 folks, and 28.6% stated they labored in firms with over 1001 folks. The remaining 28.6% was cut up equally between individuals who labored in firms with between 2-11 folks or 51-100 folks.

Location

85.7% of respondents had been from the UK, and 14.3% of the rest had been from Europe.

web optimization Advisor wage

web optimization Consultants we surveyed earned as much as ~$87k, which was decrease than I used to be anticipating—as a result of our web optimization pricing submit prompt that web optimization consultants cost between $100-150 per hour. 

However as the info is UK-focused, the possible motive for that is the £85k VAT tax threshold

SEO Consultant salary

Common expertise

web optimization Consultants in our survey had 6 years of expertise on common.

Kind of firm

63.3% of respondents labored for an company, and 36.7% labored in-house.

Training

45.5% of respondents stated they had been self-taught, 36.4% stated they’d discovered on the job, and 9.1% stated that they’d discovered web optimization from a course. The remaining 9% stated they’d discovered from different methods.

Specialization

27.3% stated that they specialised in technical web optimization, 27.3% in content material, and 27.3% stated they had been a generalist. The remaining 18.1% stated they targeted on administration and technique.

Firm dimension

web optimization Consultants sometimes labored on their very own or in smaller companies based on our survey — 36.4% of respondents stated they labored on their very own, and 27.3% stated they labored in firms with 51-100 folks. The remaining 36.3% stated they labored in firms with between 2-50 folks.

Location

36.4% of respondents had been from the UK, 27.3% had been from the Netherlands, and the remaining 36.3% had been from Europe.

web optimization Government wage

SEO Executive salary

Common expertise

web optimization Executives in our survey had 3 years of expertise on common.

Kind of firm

80% of respondents labored for an company, and 20% labored in-house.

Training

80% of respondents stated they had been self-taught, and 20% stated they’d discovered web optimization from a course.

Specialization

40% stated that they specialised in technical web optimization, 20% in Content material, and 40% stated they had been a generalist. 

Firm dimension

80% of respondents stated they labored in firms with 11-50 folks, and 20% stated they labored in firms with 1001 or extra folks.

Location

80% of respondents had been from the UK, and 20% had been from Belgium.

web optimization Analyst wage

web optimization Analysts sometimes had a couple of extra years of expertise than web optimization Executives, however it appears like they earned roughly the identical as them.

SEO Analyst salary

Common expertise

web optimization Analysts in our survey had 5 years of expertise on common.

Kind of firm

33.3% of respondents labored for an company, and 66.7% labored In-house.

Training

33.3% of respondents stated they had been self-taught, and 66.7% stated they’d discovered on the job.

Specialization

33.3% stated that they specialised in technical web optimization, 33.3% in Content material, and 33.3% stated they specialised in Information web optimization.

Firm dimension

33.3% of respondents stated they labored in firms with 101-200 folks, and 66.7% stated they labored in firms with over 201 folks.

Location

web optimization Analysts got here from a variety of places 33% of respondents had been from Portugal, 33.3% had been from Brazil, and the rest had been from Serbia.

Sidenote.

We didn’t get many respondents for the web optimization Analyst position—so take these outcomes with a pinch of salt.

Last ideas

web optimization salaries aren’t typically mentioned intimately throughout the business, so getting a snapshot of their present state from one of many largest web optimization conferences within the UK was insightful.

For our subsequent wage survey, we’ll be opening it as much as all SEOs. If you happen to’d like to participate—you possibly can enter right here.

Obtained questions? Ping me on X (previously generally known as Twitter)



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