Home Big Data Roblox report highlights Gen Z’s sense of digital self-expression

Roblox report highlights Gen Z’s sense of digital self-expression

Roblox report highlights Gen Z’s sense of digital self-expression


Roblox launched it’s 2023 Digital Expression, Trend & Magnificence Traits report this week detailing its customers curiosity in digital style, magnificence and self-expression. The report reveals that Gen Z is changing into an increasing number of enthusiastic about outfitting their digital avatars, and a few say they get pleasure from it greater than outfitting their bodily selves.

The report collected information from over 1,500 Roblox customers between the ages of 14 and 26. In response to the report’s findings, 56% of the respondents discover styling their digital avatar to be extra necessary than styling themselves, up from 42% who answered a query equally final yr. Gen Z customers additionally stated that they most well-liked recognizable manufacturers and 52% of respondents stated they’d be prepared to spend at the least $10 a month on digital style.

Manuel Bronstein, Roblox’s chief product officer, stated in a press release, “As we construct our platform and merchandise for immersive communication and connection, guaranteeing that individuals have the broadest set of alternatives to authentically specific themselves through their digital id is entrance and middle for us. We wish everybody to be whoever they wish to be, and create avatars—and digital style—they love.”

In response to the report’s findings, customers additionally sometimes change their actual kinds to mirror the adjustments of their digital style. As much as 42% of Gen Z respondents stated they expanded their style to mirror their digital model. As much as 84% of respondents stated their bodily selves have been at the least considerably impressed by their digital avatar and 1 in 4 stated they try to seem like their avatars.


GamesBeat Subsequent On-Demand 2023

Did you miss out on GamesBeat Subsequent? Head to our on-demand library to listen to from the brightest minds inside the gaming trade on newest developments and their tackle the way forward for gaming.

Watch Now

Trend and sweetness manufacturers are a number of the most lively within the metaverse and digital avatar areas. e.l.f. Magnificence lately launched its personal Roblox expertise, whereas Threadless and Home of Blueberry be a part of the ranks of the digital manufacturers on the identical platform. Exterior of the platform, Cocone lately launched its digital style manufacturers within the U.S. market.

GamesBeat’s creed when masking the sport trade is “the place ardour meets enterprise.” What does this imply? We wish to inform you how the information issues to you — not simply as a decision-maker at a recreation studio, but additionally as a fan of video games. Whether or not you learn our articles, hearken to our podcasts, or watch our movies, GamesBeat will enable you be taught concerning the trade and revel in partaking with it. Uncover our Briefings.


Supply hyperlink


Please enter your comment!
Please enter your name here