Know who you/the shopper is speaking to:
Caveat: That is 1000% not as highly effective as conducting analysis instantly along with your target market by way of a shopper discovery session, person focus group, or a “jobs to be finished” formal analysis session. Ideally, you affirm what you get from AI with human conversations along with your target market.
However when you’re misplaced as to who you might be speaking to, this can be a higher start line than not fascinated by your target market. I’ve enhanced my primary immediate right here with ideas from Andy Crestodina to make it a chained set of prompts:
Construct me a persona of a [job title] who works for a [company type] firm. Record the roles, objectives, challenges, ache factors, and resolution standards for choosing a [your company type] firm.
What retains that persona up at night time?
What phrases does that persona use to explain his/her [service] challenges and options?
In the event you have been [describe your persona], what on-line assets would [persona] learn that can assist you be simpler at your job?
Topical analysis — What subjects do you have to cowl? What are your topical gaps?
Listed below are the titles of our printed weblog posts associated to X content material. What content material is lacking?
Based mostly on the episodes on this feed, [feed URL], what subjects associated to “” haven’t been lined? The target market is X, and the content material is targeted on X or serving to X persona with x.
Know the primary subjects and subtopics that should be lined in your copy
Create a desk with the semantically associated subtopics of X subject organized by the phases of the searcher’s studying concerning the subject. The output ought to have one column for the training stage and one other with the key phrases utilized in a search.
I noticed this one shared by Aleyda Solis’s SMX Superior presentation and have tailored it to my workflow.
Export a uncooked listing of key phrases and their search volumes from Moz Professional’s Key phrase Analysis instrument. Add this listing to ChatGPT and ask the AI instrument to cluster the key phrases into semantically related teams (whereas sustaining the related search volumes). Export this to a .csv file.
Create a hub and spoke mannequin from an inventory of those key phrases, consolidating these which might be too related and could be focused by the identical content material to keep away from duplicates.
Take their search intent into consideration to group them.
These shall be used within the X part on our web site.
The hub and spoke mannequin needs to be in English and listing every key phrase’s search intent.
The target market is [x], and this could entice and have interaction [name of the target audience here] for a [type of business/service].
Record them in a desk together with their specified common search quantity in extra columns listed under.
Moreover, counsel titles and meta descriptions following website positioning greatest practices for creating content material to focus on them: [list keywords here].
Know your distinctive model worth and methods to floor it in content material
This must be executed with an AI chat with entry to the web (ChatGPT4 or Bing Chat) or ChatGPT with the BrowserOps plugin:
Based mostly on these rivals [list competitors names & URLs], how is [your brand + URL] totally different?