Each digital marketer understands the significance of constantly producing contemporary content material. 

In case your technique consists of a number of platforms, you then additionally know the problem of maintaining with the content material demand for every. 

One strategy to maximize your assets is to repurpose present content material. 

Particularly, taking the blogs and articles already in your website and turning them into movies for YouTube and social media is a superb place to begin.

Happily, we now have a number of instruments that may show you how to accomplish this rapidly and simply. 

Under, we’ll additional talk about the advantages of repurposing content material and discover three instruments accessible from the Semrush App Middle: 

Let’s see the way it appears to be like when every app turns articles into movies.

Why Ought to You Repurpose Blogs and Articles into Movies?

For one, repurposing content material helps your message attain extra potential prospects. 

Your weblog would possibly rank first on Google to your goal key phrase, however solely searchers utilizing that time period are more likely to see it. In the event you repurpose that weblog right into a video, you’ve the prospect to get it in entrance of social media and YouTube customers. You’ll attain extra individuals who may be at a unique stage within the purchaser journey. 

And people who favor watching content material over studying will even see your message.

Moreover, content material repurposing helps you fill out your content material plans. When you may flip one weblog into video or social posts, it saves you the time and trouble of developing with new concepts with a view to fill out a constant posting schedule.

So, how do you create all these movies at scale? Going to a video manufacturing firm could possibly be pricey.

Happily, a number of instruments in Semrush’s App Middle might help you’re taking an article out of your web site and produce a video with ease.

How Do Article-to-Video Turbines Work?

Most article-to-video mills take your weblog’s URL and, in a matter of minutes, routinely generate contemporary video content material. 

After the device produces a video, customers could make edits by adjusting audio, swapping out photographs, and even including their model’s colours. 

From how-to guides to tutorials, case research, and product critiques, your new movies will carry your blogs to life and provides your viewers extra of what they need.

Let’s dive into a number of of those instruments, exploring what they will do and the way they work, so you may decide which of them finest meet your wants. 

Learn how to Flip Articles into Movies with AI Social Content material Generator

First on our listing is AI Social Content material Generator.

Because the identify implies, this device makes use of the ability of AI to create social media content material, together with:

• Instagram reels and tales
• Fb tales
• TikTok movies
• YouTube movies

Maintain your content material on-brand by including your organization’s colours, fonts, and logos. 

With tons of templates and enhancing choices, you’re certain to make a video that may stand out out of your competitors and preserve your viewers engaged. 

This app is offered to check out with a free 7-day trial, or as a $35/month subscription.

Let’s take a step-by-step have a look at how the app works by repurposing content material from our weblog about snackable content material into this video:

Step 1: Create Your Publish

Open the app and click on on the blue “Create New” button within the prime proper nook of the Content material Library.

This can take you to a display to decide on what sort of put up you need to make. Probably the most easy choice to create a video from a weblog put up is “Textual content to Publish.”

This can take you to a display to immediate the AI. Be sure you enter the precise sort of content material you need and what you need the AI to do. Right here we use the immediate: “Create a put up with video about snackable content material from this weblog https://www.semrush.com/weblog/snackable-content/.”

When you’ve added your immediate below “A Publish About,” click on “Subsequent.”

A display will pop up with template choices. Click on in your choice, and a inexperienced checkmark will seem. 

On this display, it’s also possible to select your:

• Video size
• Orientation
• Model

When you’ve made your alternatives, click on “Subsequent.”

Now you’ll select your property. These are the photographs that may populate your video. You’ve the choice to:

• Let AI choose the perfect property to your put up
• Search by key phrase
• Use your personal property

If you wish to use a mixture of these choices, you’ll have the ability to make adjustments throughout the enhancing course of. For now, select the choice you assume you’ll need for almost all of property and click on “Generate.”

Step 2: Edit Your Video

After you click on on “Generate,” the app will take you again to your Content material Library dwelling display. Click on on the pencil icon to start enhancing your video.

The left aspect menu bar supplies choices to:

• Change design
• Add textual content
• Swap out media
• Add your personal media
• Transfer factor layers
• Resize your video 

Step 3: Obtain and Share Your Video

If you’re comfortable along with your video, click on the “Export As Video” button within the prime proper nook. 

Your video will obtain as an .mp4 file. It’s able to put up.

Learn how to Flip Articles into Movies with Instantaneous Video Creator

Subsequent up is Instantaneous Video Creator. Out there from the Semrush App Middle, this device lets you rapidly create a video out of your weblog put up or article. 

You’ll get a video that you would be able to simply edit a number of moments after offering your URL. 

Instantaneous Video Creator can produce:

• TikTok movies
• YouTube movies
• Instagram tales
• Fb reels

And extra.

This app is offered to check out totally free or as a subscription with plans beginning at $24/month.

Watch how we repurposed our article Learn how to Write a Weblog Publish into this video beneath:
 

Step 1: Create Your Video

Launch the app and choose “URL to Video.”

Within the pop-up window, add the URL for the weblog or article you need to repurpose right into a video. You’ll additionally choose your required size and sort of photographs (you’ll have the ability to change these later in order for you). Then click on “Create Video.”

Just a few moments later, your video will seem alongside the storyboard.

Step 2: Edit Your Video

Within the storyboard, hover over a block of textual content. Three icons will seem. Click on the: 

• Plus signal so as to add a block of textual content
• Gears to make edits
• Grip dots to maneuver and reorder blocks of textual content 

When you’re proud of the content material in your video, you can also make additional edits utilizing the menu bar on the left. Make adjustments to:

Step 3: Obtain Your Video

After you’ve made all of your edits and are happy with the ultimate product, click on the “Export Video” button on the highest proper. 

It’s going to take a couple of minutes to your video to render. Upon completion, you’ll see three icons above your ultimate product. Every supplies a unique ratio possibility:

• Panorama
• Portrait
• Sq.

Choose the scale you want and click on the blue “Obtain Video” button.

Your video is now able to add to the platform of your selection. 

Learn how to Flip Articles into Movies with Video Advertising and marketing Platform

Lastly, let’s look at Video Advertising and marketing Platform.

Out there from the Semrush App Middle, Video Advertising and marketing Platform is a complete video creation and enhancing device. It not solely generates video from textual content prompts or a URL, but additionally data and even livestreams. It’s an important possibility for groups in search of a single resolution for all their video creation wants. 

This app is offered to check out with a free 7-day trial, or as a $27/month subscription.

Let’s check out how the app took our weblog “Learn how to Conduct a Social Media Audit in 9 Easy Steps” and turned it into this video:

Step 1: Create Your Video

Open the app and click on the “+ Create” button. From the pop-up, choose “From Weblog put up” below “Generate video with AI.”

One other display will pop up. Enter the URL for the article you need to repurpose. Select your “Audio temper,” desired video size, and size of textual content. Then click on “Subsequent.”

Subsequent you’ll be prompted to decide on the format and magnificence to your video. When you’ve made your alternatives, click on “Create video.”

Step 2: Edit Your Video

Video Advertising and marketing Platform affords a number of enhancing choices. The only strategy to make a change to your video is to click on straight on the textual content or picture in a scene. A toolbar will pop up on the scene with enhancing choices for every. You’ll additionally see enhancing choices on the toolbar to the best.

The toolbar to the left of the display additionally supplies a number of enhancing choices:

• Resize
• Templates
• Shares & Uploads (for photographs and movies)
• Edit
• Format
• Textual content
• Overlays & Stickers
• Watermarks
• Audio 
• Captions
• Storyboard
• Enhancers

With the timeline on the backside of the display, you may edit the size of every scene and the size that every factor seems in a scene.

Step 3: Publish Your Video

When you’re completed enhancing your video, click on the blue “Publish” button within the higher proper nook. Select “Video” from the pop-out menu.

Within the subsequent display, select your decision, high quality, and video format. Then click on “Render.”

A brand new display will pop up. Click on “Go to video.”

On the following display, click on “Obtain video and audio” on the far backside left, after which “authentic file” from the pop-out menu.

It’s going to obtain as an .mp4 file.

See the Advantages of Repurposed Content material for Your self 

Now that you just’ve seen a number of examples of find out how to flip articles into movies, see you what you may create by repurposing content material from your personal website. 

You’ll see your content material manufacturing efforts stretch additional and your message develop its attain. 

Go to the Semrush App Middle to start utilizing AI Social Content material Generator, Instantaneous Video Generator, and Video Advertising and marketing Platform in the present day.