Home SEO How do I optimize movies for numerous platforms and display screen sizes? • Yoast

How do I optimize movies for numerous platforms and display screen sizes? • Yoast

How do I optimize movies for numerous platforms and display screen sizes? • Yoast


One of many challenges with video advertising at the moment is optimizing your content material for distribution throughout a number of platforms, all presenting content material in very other ways. What works effectively on YouTube is not going to routinely translate to TikTok. Even inside platforms, there are completely different format choices, e.g., YouTube shorts vs movies, Instagram posts vs tales. No less than for a few of your movies, you should think about easy methods to transpose from one platform and format to a different. At all times think about the varieties of screens on which your viewers will watch the movies.

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You possibly can current movies in your web site in any facet ratio or dimension. Your viewers will watch these on numerous desktop and cellular units.

Nonetheless, if you’d like the movies listed and visual in a Google search, it’s greatest to stay to the everyday 16×9 widescreen facet ratio. Utilizing the Yoast Video website positioning for WordPress plugin, you may stipulate a thumbnail and extra structured information to make sure your movies generate visitors.

As well as, it’s very important to make sure movies in your web site are responsive in order that they scale with the remainder of the web page and current properly on telephones and tablets with out half the thumbnail shifting off-screen. For those who use a paid internet hosting platform like Wistia, it handles this routinely, however you could do some further work for YouTube embeds to make them responsive.


YouTube movies are in a 16×9 widescreen format, with YouTube shorts in a vertical 9×16 format. This makes YouTube shorts really feel “cellular first.” The broader video format has a extra filmic and televisual format.

Maintain this in thoughts when creating movies for each codecs. Shoot the video with the point of interest very a lot within the middle of the body. This fashion, you may crop it successfully with out shedding the important content material or high quality of the picture. If it’s a speaking head, give a lot of house to the perimeters if capturing horizontally and above and under it if capturing vertically.

When you’ve got created a vertical video and want to adapt it for a widescreen format, there are many inventive methods in which you’ll be able to “pillarbox” the video with graphic components to the left and proper of the shifting picture. Instruments reminiscent of clipchamp and wave.video permits you to do that very merely. Adobe Premiere and Premiere Rush can equally scale this course of with template tasks.

The identical goes for adapting a widescreen video for YouTube shorts. You possibly can “letterbox” the video with some bars that includes supporting textual content or imagery. This can be a cheap different to cropping the video completely. Particularly if the content material doesn’t look superb in a distinct facet ratio. For instance, when the video includes a single extensive shot of two individuals. 


Fb permits for a greater variety of facet ratios than YouTube, and movies offered within the feed can match all sizes and shapes.

You possibly can submit movies in 16×9 (customary widescreen panorama), 4:5 (old-style TV format, however vertical), 1:1 (sq.), and 6×19 (vertical cellphone) codecs. For Fb Tales, movies are within the 9×16 vertical format.

Subsequently, Fb can settle for most video codecs created initially for different distribution platforms with out adaptation. Generally, letterboxing 16×9 movies to show them into 4×5 and including supporting textual content that provides context when the video is seen silently may help, so it’s price testing completely different codecs on your specific movies and seeing which will get the perfect engagement.

The instruments for optimizing presentation with the completely different YouTube codecs additionally apply to Fb.


Instagram works like Fb. It helps a number of codecs however it presents the movies barely in a different way.

Instagram reels within the feed will present as 4×5 vertical. When clicked by means of, current as 9×16 vertical, so a taller picture. You could create and submit movies that work creatively in each codecs. Ensure you can crop them from 9×16 to 4×5 and comprehensively include the core work.

For belongings that begin as 16×9 widescreen movies, this typically means letterboxing them with supporting textual content. For movies that begin as 9×16 cellular movies, this implies simply making certain any overlays or animated components on high are inside that core 4×5 body of the video so that they don’t get cropped off by the platform routinely.

Instragram Tales are ostensibly the identical as Fb Tales. Movies are solely obtainable as 9×16 vertical items. Reposting Reels/Feed movies with some supporting textual content above and under the movies is a typical manner of repurposing them for Tales.


In concept, LinkedIn helps all kinds of facet ratios. However in apply, you’re higher off sticking to panorama widescreen 16×9, or 1:1 sq. movies. 9×16 vertical movies get routinely pillarboxed.

Persist with 16×9 for these movies with wider photographs with landscapes, a number of individuals, and a extra filmic fashion. For easy speaking heads or animations, use 1:1 movies as a result of they take up a bit extra display screen actual property within the feed.

For those who’re capturing vertical movies for Instagram tales or TikTok, and so on., and want to give them additional life on LinkedIn, simply go away sufficient house on the high and the underside of the video with out an excessive amount of occurring to look good when cropped.


TikTok movies are 9×16 vertical and designed to be shot with a cellphone. There’s usually sufficient house for a complete physique, e.g., the preliminary use case of dancing movies. You could adapt 16×9 widescreen movies significantly for TikTok. They have an inclination to not carry out effectively when solely superficially modified with letterboxing. 

Accordingly, you should create movies for TikTok completely with the platform in thoughts. Though movies utilized in Instagram Tales and YouTube shorts are naturally effectively formatted for TikTok.

Greatest apply rules for optimizing video on completely different platforms

You could think about the place the video will stay for the plethora of social media and video platforms obtainable at the moment. Do that earlier than capturing it so you may plan to edit and optimize the content material for the system and format will probably be offered.

Usually talking, movies might be one in every of two varieties of creations. 

They are often primarily filmic, i.e., 16×9 horizontal creations made horizontally with a digital camera or cellphone. These will characteristic wider photographs, most likely completely different ranges of zoom, and comparatively small digital camera motion. That is the kind of factor you’ll sometimes make on your web site or YouTube

Alternatively, they are often cellular movies, i.e., 9×16 creations, shot vertically on a cellphone. They are usually nearer, specializing in a single material, usually with giant quantities of digital camera motion. That is the kind of factor you’ll sometimes make for TikTok, YouTube shorts, and Instagram Tales.

Optimize video for various platforms and screens

To optimize video for various platforms and display screen sizes, you should adapt every sort of video in a different way to make them work inside the platforms you haven’t shot explicitly for. Usually, you could crop the video or add further graphical components in a pillarbox or letterbox to suit them in. 


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