Enhancing lives with AI and digital and monetary inclusion in Kenya, one smartphone at a time







Supporting ‘monetary resilience’

Based in 2011 in Kenya, M-KOPA has expanded into Uganda, Nigeria and Ghana and is at present starting operations in South Africa. By 2022, it had deployed greater than $1 billion in credit score with a concentrate on offering options that give individuals entry to the digital world and assist them financially in a approach that’s inexpensive and sustainable.

Portrait of a woman
Nancy Sangoro, director of buyer expertise and retail at M-KOPA. Photograph by Jenkins Kuyoh for Microsoft.

Nancy Sangoro, director of buyer expertise and retail at M-KOPA says, “Our mission is to make financing for on a regular basis necessities inexpensive to everybody.”

That financing provides M-KOPA clients entry to important merchandise they should enhance their lives, she says.

“Once I take into consideration the challenges that loads of clients face, I can group them into two. One is monetary resilience … Most clients are incapable of coping with unexpected emergency conditions. By way of our improve merchandise like medical health insurance, these clients are in a position to take care of unexpected emergencies.”

She says that M-KOPA has issued about 204,000 clients with medical health insurance insurance policies.

“The second problem pertains to entry to credit score,” she says. “Eighty-two % of our clients have reported that by with the ability to entry credit score, they’ve been in a position to increase their companies and develop their revenue investing the surplus funds in necessities like meals, lease and training, which basically improves their high quality of life.”

Nicholas Njama, 44, a taxi driver in Nairobi, discovered about M-KOPA at a vital second within the fall 2022. His smartphone had damaged, and he couldn’t afford to purchase a brand new one. “I depend on my smartphone as a result of lots of my shoppers are in India and so they want to have the ability to attain me for when they’re right here,” he says. “I used to be shedding enterprise.”

“A buddy advised me about M-KOPA and I utilized for a telephone,” he says. The corporate requires an preliminary deposit, usually about 20% of the price of the telephone. “I couldn’t have gotten a mortgage from an everyday financial institution, and the funds have been sufficiently small.”

Hands holding a smartphone displaying the MKOPA app
The M-KOPA app makes funds simple for shoppers and collects information for the corporate. Photograph by Jenkins Kuyoh.

As soon as he paid it off, he had a credit score line, and he took out loans to repay college charges for his two youngsters. One mortgage was 9,000 shillings, and the payback is 75 shillings a day (round 50 cents). The curiosity costs quantity to about 2,000 shillings, in accordance with an M-KOPA spokesperson.

“M-KOPA helped me as a result of I used to be weighed down with college charges and I used to be carrying a stability,” he says. “I’ve one child in highschool and the opposite one within the second yr of college.”

Njama, like many M-KOPA shoppers, stays with the corporate as a result of it has grow to be a trusted supply of assist to get forward.

M-KOPA has been rising quickly. And whereas a part of M-KOPA’s mission is to assist foster entrepreneurship, it additionally creates 1000’s of jobs. In Kenya alone, it has over 12,400 gross sales representatives and staff, lots of whom are gross sales reps whose pay relies on fee for locating new shoppers.

Empowering ladies

Sangoro of M-KOPA says that feminine clients are extra seemingly than their male counterparts to extend their spending on training and well being. She says they’re additionally extra more likely to report an enchancment of their high quality of life as a result of they have an inclination to save lots of extra and use earnings to assist their households. Due to these tendencies, Sangoro says, M-KOPA is providing new alternatives to extend ladies’s monetary entry.

“One out of three of our clients are ladies, and two in 5 of our gross sales brokers are additionally ladies,” she says.

Woman in green T-shirt holding a smartphone
Ruth Njuguna is an M-KOPA gross sales agent within the low-income neighborhood of Kawangware. Photograph by Jenkins Kuyoh for Microsoft.

Ruth Njuguna, 27, is a kind of gross sales brokers. She sells telephones the place she lives, within the low-income neighborhood of Kawangware, about 15 kilometers, or 9 miles, west of Nairobi’s enterprise heart.

Unemployment there may be excessive and day by day revenue averages lower than 300 shillings, or about $2, day by day.

After shedding her smartphone greater than a yr in the past, a buddy advised her about M-KOPA. “Having the ability to get an excellent high quality smartphone and gaining access to it at such a low worth appealed to me,” she says. The low funds made it extra engaging than settling for what she may afford at an everyday smartphone retailer.

She later joined M-KOPA as a direct gross sales consultant, promoting M-KOPA smartphones in her neighborhood and incomes a fee in return. The purchasers who purchase an M-KOPA smartphone and make well timed funds on it get entry to money loans. She says her shoppers have included journey share app drivers and other people operating companies by way of social media apps who want smartphones to function.

“I like my job and I like seeing how my shoppers’ lives enhance,” she says.


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