Ecommerce Web site Design: 25 Examples to Encourage Your On-line Retailer (2024)







Engaging and distinctive ecommerce web site design has at all times performed a key position in a profitable on-line gross sales and advertising and marketing technique. That’s as a result of lovely design and glorious person expertise can enhance the perceived worth of your merchandise.

Actually, research have proven that it takes 50 milliseconds for guests to determine in the event that they’ll keep on an ecommerce website or not. You get solely an on the spot to impress customers, which is why web site design is so essential in your ecommerce enterprise. 

Whether or not you’re about to create your first on-line retailer otherwise you’re fascinated with redesigning your present website, this information is for you. Browse examples of nice ecommerce web sites, suggestions for choosing the proper ecommerce platform, and recommendation to get your on-line enterprise wanting its greatest.

What does nice design appear to be for an ecommerce retailer?

The most effective ecommerce web sites all have one factor in frequent: they middle the person expertise from first go to to post-checkout. There are 4 most important elements each ecommerce enterprise ought to contemplate when designing an internet site.

1. Constructing belief with the client

When somebody visits your ecommerce retailer or web site for the primary time, they could not know something about your model, the standard of your merchandise, or your dedication to creating prospects joyful. Offers may earn their consideration, however they’ll must belief you earlier than they really undergo with a purchase order.

Buyer belief is hardest to earn if you don’t have any prospects, so that you’ll need to incorporate the next belief indicators as you construct your web site.

Contact data

Embody an e mail and, if potential, a cellphone quantity and a mailing deal with on a Contact web page and within the footer of your website. One of these data, together with an About web page, helps potential prospects really feel they’re shopping for from an actual particular person.

A return coverage

A return coverage not solely makes it simpler for folks to ship again merchandise that don’t fulfill them, it really will increase gross sales by reducing purchasing cart abandonment and instilling the client with a way of confidence and belief that they will ship again an merchandise if they should, with none transaction charges.

Not solely does Supergoop have a complete returns web page and self-directed returns portal, it additionally boasts its free returns coverage on each product web page. 

Screen grab of product page on the Supergoop ecommerce website

Buyer critiques and testimonials

Many ecommerce options have app integrations that allow you to import content material into your website. This consists of buyer photographs, your Instagram feed, and even buyer critiques. These are indicators to potential prospects that your model is reliable.

2. Making a visually compelling expertise

Notion is every part when promoting your merchandise on-line. Folks kind their first impression of your ecommerce retailer in mere milliseconds. Along with your Shopify retailer, making that impression rely rests largely on high-quality photographs, constant branding design, good use of psychological design, and a transparent visible hierarchy.

Let’s dig into some greatest practices for every of those components:

  • Images: Product images is like an envoy, sharing the promise of your product on-line. Shoot product photographs on a plain background and in lots of angles. Life-style photographs are essential to point out your product in use and in context inside an setting. In addition they reinforce a model aesthetic.
  • Coloration: Coloration is without doubt one of the strongest instruments you need to use to spark curiosity and emotion in your ecommerce website. It may also be used to attract consideration to particular sections of your web site and lead the client journey. Good use of coloration might help with accessibility, too.
  • Fonts: Whereas the phrases you write in your ecommerce website share data, it’s the typography that communicates the emotion behind that data. It’s a good suggestion to stay to 2 fonts and create a hierarchy between them. Select one font as your header or title font and one other to be your physique font. 
  • Psychological design and visible hierarchy: Utilizing psychological design ideas lets you affect buyer resolution making and the trail of their eye by strategically putting components, colours, and textual content on pages.

Out of doors Voices’ homepage options way of life photographs to speak its model aesthetic and an aspirational way of life. It focuses on restricted fonts for a clear look and a transparent visible hierarchy. 

Screen grab of homepage on the Outdoor Voices ecommerce website

3. Specializing in responsive design for cellular and desktop

The typical every day time spent on a cell phone within the US is anticipated to succeed in 4 hours and 39 minutes by 2024. Fortunately, should you’re constructing your corporation with Shopify, your retailer is already responsive. This implies the positioning is person pleasant on totally different units and display sizes, whether or not prospects view it on a desktop, smartphone, or pill.

When selecting an ecommerce web site design based mostly on cellular optimization, it’s greatest to personally take a look at it to see should you’re pleased with the transactional movement. For those who’re not, there’s a very good likelihood your prospects gained’t be both. 

4. Designing clear navigation

Your web site navigation ought to assist prospects discover your merchandise shortly and simply. Good navigation additionally helps enhance search engine marketing in your website so that you get present in search outcomes. 

Persist with just a few menu headers in your top-level navigation. Be clear and direct when labeling these headers—that is no time to be intelligent. Key headers to incorporate in your top-level navigation might embrace:

  • Store
  • About Us
  • Bestsellers
  • Contact Us

Further navigation hyperlinks can go in your footer—the part on the backside of your web site. Return Coverage, Phrases of Service, and Contact Us pages might be linked right here.

25 ecommerce web site design examples (and why they work)

The most effective ecommerce web site design examples are people who contemplate all the weather above for a clear, interesting, person pleasant design that communicates the model and merchandise clearly. Listed here are a number of ecommerce web site examples to encourage your individual ecommerce design.

1. Thesus

Screen grab of homepage on the Thesus ecommerce websiteSustainable shoe retailer Thesus (previously Alice + Whittles) masters trust-building by promising prospects a super-easy on-line purchasing expertise. It highlights its delivery and returns coverage, plus an choice to pay in installments if customers don’t have the money upfront. Stellar buyer help is highlighted proper on the homepage with a useful measurement chart and returns hyperlinks.

Screen grab of customer service links on the Thesus ecommerce website

2. Welly

Screen grab of homepage on the Welly ecommerce websiteWelly positioned itself because the enjoyable first-aid model with cute handy packaging and kid-friendly bandage designs. That model aesthetic is woven by way of its colourful web site, full with catchy copy and a transparent CTA to Store Now. The homepage is daring and dynamic with out being cluttered.

3. Fred Jourdain

Screen grab of homepage on the Fred Jourdain ecommerce websiteArtists eager to promote their artwork on-line, ought to observe Fred Jourdain’s lead. The homepage lets the humanities converse for itself, filling a lot of the web page. You too can discover interviews on the web site and browse extra in regards to the inside workings of how he creates his artwork. This content material affords worth to the client with a delicate nudge to buy the artist’s works.


Screen grab of homepage on the MVMT ecommerce websiteMVMT’s core model worth, “Model shouldn’t break the financial institution,” is mirrored in its web site design. It presents glossy, subtle colours and styling that showcases watches, eyewear, and jewellery at reasonably priced costs. Plus, it highlights collaborations with designers and offers a Trending Now part on its homepage so folks can shortly test the most recent designs.

5. Pure Cycles

Screen grab of product page on the Pure Cycles ecommerce websitePure Cycles makes use of a easy structure that makes it clear why it is best to care in regards to the model, and showcases its bestselling bikes. Its product pages additionally work to offer you an in-person expertise whereas purchasing on-line. You’ll be able to see close-up footage of particular elements, be taught specs, and browse different data it’s essential to make an knowledgeable shopping for resolution.

6. Verve Espresso Roasters

Screen grab of product page on the Verve ecommerce websiteVerve Espresso Roasters makes use of buyer critiques to construct belief all through its ecommerce web site.

The net espresso retailer additionally makes use of evocative language paired with fashionable images to maintain prospects on the web page. For instance, it guarantees to be “basic and scrumptious” and delivers on this expectation by way of evocative phrase alternative, akin to “the sweetness of golden marmalade.” 

7. Finn

Screen grab of homepage on the Finn ecommerce websiteFinn provides pet homeowners what they’re on the lookout for: large photographs of joyful canines that encourage them to pamper their very own. The model’s web site additionally makes use of easy fonts, a lot of distinction, and web page hierarchy that directs guests to Store Now or Take Quiz. An interactive quiz helps prospects really feel extra assured about their purchases.

8. Hardgraft

Screen grab of homepage on the Hard Graft ecommerce websiteHardgraft’s ecommerce retailer builds belief with patrons who need luxurious items and respect rugged, earthy aesthetics. Its model mission and values are on show, telling guests immediately what they’re about. The model’s product pages are on level, with crisp, daring photographs that share essential product options and worth propositions. And, it affords protected, worldwide delivery interesting to a broad worldwide viewers. 

9. Topo designs

Screen grab of homepage on the Topo Designs ecommerce websiteOuterwear store Topo Designs makes use of photographs that resonate with its goal market—younger and classy outside lovers—whereas utilizing distinctive backgrounds to face out from different outerwear manufacturers. One other key web site design greatest observe is how the model communicates gross sales and incentivizes bigger order values with free delivery over a threshold. The model additionally affords a e-newsletter signup perk of a 15% low cost, compelling prospects to take motion. 


Screen grab of a collection page on the Ketnipz ecommerce websiteKetnipz is an Instagram comedian turned model empire created by Harry Hambley. Yow will discover Bean, the principle character, on murals all over the world, all through social media, and even tattooed on the our bodies of followers. Ketnipz’s web site design displays Bean’s quirky persona, with shiny colours, distinctive fonts, and seasonal updates to align product launches with upcoming holidays. 

11. Chubbies

Screen grab of product page on the Chubbies ecommerce websiteChubbies’ web site design evokes its model values with fascinating product images and witty copy. The sidebar navigation, though totally different from most ecommerce web site designs, presents a neat menu the place customers can discover their merchandise quicker and simpler.

12. KITH

Screen grab of homepage on the KITH ecommerce websiteKITH’s homepage design grabs your consideration the minute you land on it. The positioning feels clear, but sparks curiosity, with hyperlinks to treats and content material akin to lookbooks, movies, journals, and extra. KITH’s catalog is large, however product classes are nonetheless offered in a manner that allows you to shortly discover and discover what you’re on the lookout for.

13. Private Fav

Screen grab of homepage on the Personal Fav ecommerce websitePrivate Fav appeals to its target market by utilizing fashionable coloration palettes and fonts, with provocative imagery. Whereas the positioning is daring and colourful, it’s not busy. Clear high stage navigation will get prospects shortly to the model’s mission and product pages. 

14. Satya Natural 

Screen grab of homepage on the Satya ecommerce websiteYou’ll be able to inform branding was a precedence in skincare model Satya Natural’s ecommerce web site design. When you land on the homepage, you’re met with earthy tones and indicators that say, “For those who’re on the lookout for plant-based items, you’re in the fitting place.” The footer of the web site clearly lists the merchandise’ advantages and certifications like USDA Natural, cruelty-free, fragrance-free, and indigenous-owned. 

15. Beardbrand

Screen grab of homepage on the Beardbrand ecommerce websiteBeardbrand takes a complicated, mature, and Previous World strategy to presenting its grooming merchandise all through its web site design. Utilizing a quiz, video of the founder, and weblog posts which are value studying, the positioning encourages you to stay round, have interaction with the model, and purchase. 

16. Kylie Cosmetics

Screen grab of homepage on the Kylie Cosmetics ecommerce websiteAs quickly as you land on the Kylie Cosmetics homepage, you see an image of Kylie Jenner, a magnificence icon for younger folks. Her endorsement instantly provides the positioning an enormous belief and credibility increase. Every product can also be properly displayed on a white background, plus, if you hover over a picture, you’ll be able to see an individual utilizing it in motion.

17. Allbirds

Screen grab of sustainability page on the Allbirds ecommerce websiteSustainable attire retailer Allbirds reinforces itself as a model eco-conscious customers can belief by way of the focused language in its copy, akin to “Made with pure supplies.” Belief can also be achieved by way of its B Company certification and a full part of the positioning devoted to sustainability and transparency. Allbirds’ way of life photographs function fashions that match with its goal market, making prospects suppose, “These are my form of garments.” 

18. Tiny Organics

Screen grab of homepage on the Tiny Organics ecommerce websiteTiny Organics’ ecommerce web site design is crafted to alleviate the issues of anxious mother and father. From high-quality photographs showcasing the substances in every meal to a carousel of testimonials from actual mother and father to endorsements from medical doctors and dieticians, Tiny Organics’ ecommerce web site solutions mother and father’ burning questions and reduces frequent limitations to buy. Certifications and press endorsements add to this sense of safety.

19. Tessemae’s

Screen grab of homepage on the Tessamae's ecommerce websiteTessemae’s makes use of fan photographs on its ecommerce website—user-generated content material to assist construct belief. It tells guests that Tessemae’s merchandise are properly beloved amongst current prospects. Plus, the model offers inspiration for the numerous methods its dressings and condiments can be utilized to create scrumptious meals, including an additional incentive to purchase.

20. Demise Want Espresso

Screen grab of homepage on the Death Wish Coffee ecommerce websiteDemise Want Espresso has a very daring model and it’s not afraid to precise it in its storefront. It claims to promote “the world’s strongest espresso,” and every part from the web site copy to the usage of crimson all through its web site design makes you are feeling such as you simply drank a cup of it. Demise Want Espresso is aware of why most individuals land on its website: to purchase its beans. When you scroll down the homepage, the very first thing you see is the choice to purchase floor or entire beans, or espresso cups. 

21. Almond Surfboards

Ecommerce website collection page for Almond SurfboardsAlmond Surfboards makes use of smooth elegant tones all through its on-line retailer to offer it a trendy however beachy really feel. The imagery is inventive and distinctive, which makes it really feel like a high-quality model from the minute you land on the web page. In-context images sells an aspirational way of life—even should you don’t want a surfboard, you is likely to be compelled to personal a chunk of the model by way of t-shirts, equipment, wall artwork, and extra.

22. Leather-based Head

Ecommerce website page for LeatherheadsLeather-based Head’s homepage structure is straightforward and matches the model really feel of refinement and luxurious. The selection of coloration, font, product photographs, and replica voice and tone replicate the model aesthetic that appeals to its goal buyer. Even should you’re not into sports activities, you’ll positively need to browse and discover a product for a good friend or beloved one who’s.

23. Pura Vida Bracelets

Ecommerce website page for Pura VidaTo foster belief, jewellery retailer Pura Vida Bracelets showcases five-star product critiques from hundreds of shoppers on its ecommerce web site touchdown web page, on high of critiques from target-audience-appropriate media retailers like BuzzFeed and HuffPost. Pura Vida Bracelets sticks with the highly effective and easy CTA Store Now to get prospects clicking. A ticker bar on the high of the web page highlights promotions like free delivery.

24. Boba Love

Ecommerce website page for Boba LoveBoba Love is a small enterprise with ecommerce design that guides guests proper into the purchasing expertise. It makes use of way of life photographs and product images to speak its model values. Boba Love will get the product grid proper—it’s clear and clear in directing what it desires guests to do: purchase Boba tea-inspired merchandise. 

25. Partake Meals

Ecommerce website page for Partake FoodsFor those who love wholesome and eco-conscious cookies, you’ll love the web site design for cookie store Partake. Instantly, you see reassuring copy, together with “gluten-free,” “vegan,” and “allergy pleasant” on its homepage. The deal is then sealed by way of ample social proof—press mentions and glowing buyer critiques. The web site footer additionally builds belief by way of allergy-specific certifications. 

8 greatest ecommerce web site design suggestions

Whilst you’ll need to design your on-line retailer based mostly in your established model pointers, there are a number of greatest practices to contemplate to enhance usability and buyer expertise. Your ecommerce website is the résumé in your on-line enterprise. Whether or not you’re a startup or constructing your fifth ecommerce retailer, preserve these web site design suggestions in thoughts:

1. Maintain it easy

Easy is at all times key to creating extra gross sales in your ecommerce enterprise. The extra distractions you place in your ecommerce web site (suppose banner adverts, pop-ups, too many colours), the extra it takes away from making the sale. A great ecommerce platform could have quite a lot of ecommerce web site templates to select from that can assist you preserve your design streamlined.

2. Categorical your model

It doesn’t matter should you’re a photographer, beautician, or dropshipper working a web-based enterprise. Folks need to purchase from established manufacturers they belief and determine with. Take the time to outline your model and work out what makes you totally different from opponents—then apply it to your internet design. 

3. Use the fitting platform

Use the greatest ecommerce platform in your on-line retailer. When utilizing a platform like Shopify, you’ll be able to arrange an exquisite retailer with highly effective ecommerce options and promote on-line shortly. An incredible ecommerce platform ought to be versatile and straightforward to make use of, permitting you to customise your ecommerce web site to your actual wants. You should utilize Shopify’s on-line retailer builder, which affords the performance to create your individual retailer from scratch. 

4. Have empathy

Put your self in your potential prospects’ sneakers. How simple is it to navigate your ecommerce web site? How does it make somebody really feel when purchasing? How simple is the checkout course of? Take into consideration what your buyer must make a purchase order in your retailer and design it accordingly.

5. Add prime quality photographs

Pictures can enhance an internet site’s conversion fee by 40%. However they need to be high-quality. Put money into good product photographs and use photographs from free inventory picture web sites to assist enhance the visible enchantment all through the purchasing expertise. 

6. Lead with professionalism

Wish to begin a web-based retailer that builds belief with customers? You’ll need to have knowledgeable web site. Clients gained’t offer you their hard-earned cash or delicate data like bank card numbers if it’s something much less. 

7. Leverage social proof

When designing your ecommerce website, search for locations to point out social proof like constructive critiques and user-generated content material. The extra customers see the nice experiences different folks have had together with your merchandise, the extra doubtless they’ll be to purchase.

8. Give attention to checkout

Even if in case you have an exquisite, revolutionary ecommerce web site design, if checkout is a ache, prospects might not purchase from you. Make checkout in your ecommerce enterprise easy, easy, and quick. Use fee gateways like Store Pay, Amazon Pay, PayPal, Stripe, and different accelerated fee choices to make it as simple as potential for customers to purchase.

Design an internet site in your ecommerce enterprise at the moment

A designer browses images on a laptopNice ecommerce web site design facilities the person by being optimized for cellular units, creating memorable on-line purchasing experiences, and navigating patrons by way of a transparent shopping for course of with a safe checkout. Construct belief in your ecommerce enterprise by specializing in these key components.

With regards to constructing a profitable ecommerce enterprise, design is without doubt one of the most essential issues enterprise homeowners and entrepreneurs want to contemplate. In any case, your ecommerce retailer guests can kind an opinion about your website in milliseconds. First impressions matter.

Characteristic illustration by Rachel Tunstall

Ecommerce web site design FAQ

Can I construct an ecommerce web site by myself?

Ecommerce web site platforms like Shopify make it simple for enterprise homeowners to construct an exquisite and user-friendly web site for his or her on-line shops, with options like free internet hosting, customized domains, design templates, and search engine marketing. If you wish to construct an ecommerce web site however haven’t any design or coding abilities, an ecommerce platform offers all of the instruments you want.

How can I enhance my ecommerce navigation?

When designing your ecommerce website navigation, stick to some core pages in your header navigation (Store, About Us, Bestsellers, Contact), then place another essential hyperlinks in your website’s footer. 

Which is the most effective platform to construct an ecommerce web site?

Shopify’s ecommerce platform might help you construct a beautiful and useful on-line retailer with industry-leading ecommerce transaction structure and a spread of design choices, together with templates and drag-and-drop customization. 

How a lot does it price to construct an ecommerce web site?

Constructing an ecommerce web site from scratch might be pricey if it’s important to rent an online design skilled or coder. However you’ll be able to construct an ecommerce enterprise shortly and for a comparatively small funding to get promoting on-line immediately. Many ecommerce platforms provide a free trial so you’ll be able to play with ecommerce design and use absolutely customizable templates to construct your web site. After you’re joyful, select a plan that matches the finances in your ecommerce enterprise. 

What’s the most effective ecommerce web site builder?

Shopify is an all-in-one ecommerce web site builder that can assist you get on-line and promote your merchandise. You can begin by selecting from over 100 ecommerce web site templates within the Shopify Theme Retailer. Every is absolutely customizable, and you need to use our website builder to form your template by selecting a site title, including your brand, model colours, fonts, and extra. 

You too can help your on-line retailer with greater than 3,000 apps within the Shopify App Retailer to assist with advertising and marketing, gross sales, customer support, and extra.

With safe ecommerce internet hosting, a streamlined admin dashboard, and limitless bandwidth, you’ll be able to arrange your ecommerce enterprise shortly and simply. Plus, you may have full management over your website’s look with the power to edit your theme’s HTML and CSS.


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