Home Apple Apple to unveil new M3 MacBook Air and new iPads in early 2024

Apple to unveil new M3 MacBook Air and new iPads in early 2024

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Apple to unveil new M3 MacBook Air and new iPads in early 2024

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Apple is anticipated to unveil updates to a number of of its key product strains in early 2024, in line with a latest Bloomberg article. The record of refreshed merchandise consists of new variations of iPad Air and iPad Professional tablets in addition to a brand new MacBook Air laptop computer.

However why the full-court press to launch new merchandise so early in 2024? The article says a key cause is that Apple hopes to reverse a decline in Mac and iPad gross sales. On November 2, 2023, when Apple reported its monetary outcomes for its fiscal 2023 fourth quarter, which ended September 30, 2023, the report and earnings name revealed that, in the meanwhile, the monetary image was a combined bag. Nevertheless, the report confirmed Mac revenues in 2023 have been down considerably, to simply $7.6 billion, or 34% yr over yr. Moreover, the report revealed that iPad revenues dropped to $6.4 billion, or 10% yr over yr. The Bloomberg article additionally famous that what was regarding was that Mac and iPad gross sales accounted for 15% of Apple’s income, a section that had been “exhausting hit by a decline in shopper tech spending.” 



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