Home eCommerce 5 Content material Advertising Concepts for Dec. 2023

5 Content material Advertising Concepts for Dec. 2023

5 Content material Advertising Concepts for Dec. 2023


Content material entrepreneurs searching for December article and video matters may contemplate Santa’s Listing Day, AI-generated options, wanting again and forward, and self-gifting guides.

Content material advertising is likely one of the most potent methods to spice up search site visitors, interact buyers, and hold prospects coming again.

Thus, content material advertising — creating, publishing, and selling articles, podcasts, or movies — fuels all the pieces from SEO and lifecycle (electronic mail) advertising to social media campaigns. However developing with new matters can really feel a bit like working on a hamster wheel. So, what follows are 5 content material advertising concepts you should utilize in December 2023.

1. Santa’s Listing Day

AI illustration of a Santa Claus at a desk.

Santa’s Listing Day on December 4, 2023, is a chance to create articles, movies, or comparable content material.

December 4, 2023, is Worldwide Santa’s Listing Day. Allegedly, that is the day when the legendary Claus sits down with a heat cup of spiked sizzling chocolate and composes his two lists — one for all the good kids and a second for the naughty ones.

Your organization’s content material advertising may rejoice Santa’s Listing Day in a couple of methods.

There might be a historic method. Create a number of entertaining articles concerning the origin of the Santa Claus tales. Listed below are a couple of instance titles.

  • “Ho Ho How It All Started: The Humorous Origins of Santa Claus”
  • “Crimson Nostril, Crimson Go well with, Revolutionary”
  • “Coal, Sweet, and Chronicles: The Historical past Behind Santa Claus”

In case you want extra concepts for these kinds of articles, strive prompting a generative AI platform with one thing like “Make a listing of article titles concerning the origin of the Santa Claus tales. The articles needs to be entertaining and humorous.”

A second method might be to develop your personal lists. One concept is “Santa’s Listing of Final Minute Present Concepts” that includes your retailer’s ultimate vacation provides.

2. ‘AI Made This’

Web sites specializing in attracting readers — assume BuzzFeed, for instance — have began to publish what may be known as “AI Made This” articles, maybe meant to reap the benefits of the current curiosity in generative AI.

Screenshot of a BuzzFeed title, "I Asked AI What The Typical Person From Each State Looks Like, And Here's What It Came Up With."

AI-generated content material remains to be new and attention-grabbing sufficient that you could publish articles about it. Supply: BuzzFeed.

Listed below are a couple of examples round a standard theme.

Your organization may take different AI approaches. For instance, a web-based retailer that launched a brand new product may ask an AI to assist design an alternate model after which evaluate it with the precise merchandise.

The article may be one thing like, “We Requested AI to Design the Excellent Fishing Rod for Dads. Right here Is What We Constructed.”

3. Product Retrospectives

December is a becoming time to supply retrospective content material. Think about a product or class retrospective to construct a case in your present stock.

Photo of five females wearing vintage clothing

A retrospective vogue article may begin within the decade of the Nineteen Fifties and work as much as selling your retailer’s present strains. (AI made this picture.)

Right here is an instance. Say a girls’s clothes store revealed an article titled “The Most Influential Ladies’s Vogue Traits: 1950 to Now.”

In every decades-long part, the article may tackle how supplies, printing, and meeting have improved. By the point she will get to the trendy objects within the “now” part of the article, the reader is happy about buying an merchandise.

4. Look Forward

Photo of a male on a mountain looking at the horizon

Gaze out on the 2024 horizon and produce content material concerning the coming tendencies.

The other of a retrospective article might be a “look forward” characteristic.

On this case, consider December not simply as the top of the yr however reasonably as a vantage level to take a look at 2024.

  • A kettlebell retailer may publish “The Health Regimens Shaping 2024: What the Specialists Are Doing.”
  • A shopper electronics store would possibly create “The Tech Improvements You’ll Need in 2024: A Peek into the Way forward for Devices.”
  • A kitchen provide firm may launch “The Meals Revolution: What Will Be on Your Plate in 2024?”

In every case, deal with the tendencies that impression the merchandise your organization sells.

5. ‘Deal with Your self’ Guides

Photo of a female looking at her smartphone

Self-gifting is a big a part of vacation gross sales.

Some retail trade surveys have prompt that about 25% of all American buyers and as a lot as 60% of ladies purchase themselves a present in the course of the Christmas vacation season or quickly after.

These of us will probably be trying to find the proper merchandise to deal with themselves in a lot the identical approach as presents for household and pals.

Content material entrepreneurs can produce articles or movies that suggest merchandise and assuage fears of self-indulgence.

Listed below are a couple of “deal with your self” article titles for examples.

  • “Deal with Yo’ Elf. The Final after-Christmas Self-gifting Information.”
  • “Santa Didn’t Ship? The Final Information to Self-gifting after the Holidays.”
  • “Be Your Personal Santa: 21 Christmas Presents to Give Your self.”


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